Portfolio

Nutrition Blog

Optimising a nutrition blog over a 2-year period, I:

• removed unfounded claims that were harmful to rankings

• optimised the blog for E-A-T (now E-E-A-T)

• identified and removed duplicate content from the website

• added structured data for recipes and FAQs

• created new content based on dropped rankings and competitor keyword gaps

Results for the UK blog:

• Organic clicks increased 170% (from 29.3k to 79.4k)

• Keywords began to appear in 101 featured snippets

• Keywords began ranking in 110 People Also Ask

• Keywords began ranking in recipe cards

• Organic traffic increased to the test recipe page from 1.6k clicks to 3.6k clicks in 7 months

Results for the German blog:

• Organic clicks increased 69% (from 53.1k to 89.6k)

• Keywords began to appear in 168 featured snippets

• Keywords began ranking in 295 People Also Ask

Oral Care Website

• Actions: Repaired broken pages, broken internal links, and broken backlinks

• Results: 35% increase in organic clicks within one month (from 11.6k to 8.6k)

Travel Industry Website

• Actions: Successfully aided a website platform migration, including website auditing (pre- and post- migration), redirect mapping, technical optimisatoin and creation of fresh content.

• Results: 32% increase in organic traffic and 23% increase in impressions versus the previous year.